Shadow Clock

January 2016 | By Craig Ward & B-Reel

This is an Android Wear watch face designed and developed by B-Reel in collaboration with the renowned Craig Ward.


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Taking inspiration from sundials, the face uses shadows, light and tone along with custom designed numerals to reveal the time, transitioning from day to night over 24 hours. Craig Ward, Creative Director of Fatale, is globally known for his pioneering typographic work under the Words Are Pictures moniker. B-Reel collaborated with Craig on this experiment by taking his process-driven style into a brand new digital medium.