Slogans for the Class of 2030
June 2021 | By Douglas Coupland
Douglas Coupland collaborated with Google researchers to produce a new series of slogans, using machine learning.
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Douglas Coupland is a Canadian artist and author who has been awarded the Order of Canada as well as the Order of British Columbia. Best known for his novels defining (and naming) Generation X and his text-based art series, Slogans for the 21st Century, Coupland is fascinated by all which characterizes our present socio-technological moment. Most recently, Douglas revived his Slogans for the 21st Century series posting on social media both old and new slogans that reflect the climate of a world in isolation due to COVID-19.
Douglas Coupland collaborated with Google researchers to produce a new series of slogans, using machine learning. Together, they tuned a language model on all of Douglas’ written work (>1M words) along with social media posts on topics selected by Douglas, and worked with it to create Slogans for the Class of 2030.
Artist and author Douglas Coupland joined the Google Arts & Culture Lab residency in Paris where he collaborated with engineers to develop many works including the Search book and the Living Internet.