Network Effect explores the psychological effect of Internet use on humanity. Like the Internet itself, the project is effectively endless, containing 10,000 video clips, 10,000 spoken sentences, news, tweets, charts, graphs, lists, and millions of individual data points, all presented in a classically-designed data visualization environment. To see and hear it all would take hours, but the viewing window is limited to around seven minutes (according to the average life expectancy in the viewer’s country), which induces a state of anxiety, triggers a fear of missing out, and totally frustrates any attempt at completeness.
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